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ITO EN was the subject of a data breach notification filed with the MA Attorney General. The AG filing was recorded on January 31, 2025.
From the AG filing description
ITO EN appears to be a retailer and beverage distributor specializing in green tea and healthy drinks, operating e-commerce platforms and direct-to-consumer sales channels. In the course of processing online orders, creating customer accounts, and managing marketing operations, the company typically collects and stores consumer information such as names, email addresses, mailing addresses, purchase history, and payment card details. Official records indicate that a data breach affecting this information was reported to the Massachusetts Attorney General in 2025. Individuals who received a data breach notification letter from ITO EN have been alerted that their personal information may have been exposed in the security incident. This page provides affected consumers with an overview of the compromised data types and resources to protect their personal information following the breach.
Based on the data types reported in this filing:
Phone numbers exposed in breaches are used for SIM swapping attacks — hijacking your number to bypass two-factor authentication on financial accounts.
You may have been affected by the ITO EN data breach if:
Common categories of compensation in data breach class actions
Courts recognize that the time spent monitoring accounts, placing credit freezes, and dealing with the aftermath of a breach has real economic value. This category of damages is recoverable even without direct financial loss.
Direct financial losses resulting from the breach — unauthorized charges, fraudulent transfers, or fees incurred through fraud — are recoverable as compensatory damages. Banks may reverse some charges; a class action recovers the remainder and associated costs.
When login credentials are exposed, the costs of downstream account compromises — password managers, security audits, and recovery costs for hijacked downstream accounts — can be recovered. Courts in recent class actions have awarded damages for credential exposure even without proven misuse.
Several state data breach laws provide for statutory minimum damages — fixed amounts recoverable per affected individual regardless of actual loss. These provisions exist specifically to make legal action viable for victims who have not yet experienced direct harm.
Note: an attorney general breach filing does not by itself establish a settlement fund, a payment amount, or a claim deadline. If an official settlement notice is later issued, rely on that notice for payment details and deadlines.
Applicable State Law
This breach was reported under the Massachusetts Data Security Law (201 CMR 17.00), which mandates notification and establishes your right to seek damages.
No. Under Massachusetts Data Security Law (201 CMR 17.00) and federal law, the unauthorized exposure of your personal data — regardless of whether it has been actively misused — can be sufficient grounds for a claim. The breach itself is the injury.
Nothing. The Law Office of David S. Harris handles data breach cases on contingency — you pay zero upfront and owe nothing unless compensation is recovered.
Banks may reverse fraudulent charges, but they are not obligated to compensate you for time lost, stress, or indirect damages. A class action claim against the breached company can recover those additional categories of harm.
Statutes of limitations for data breach claims vary by state but typically run 2–4 years. Depending on when you learned of the breach, you may still have time. Contact our office for a free eligibility review — there is no cost to find out.
Accepting free credit monitoring from ITO EN does not waive your right to pursue legal action unless you signed a specific release waiving claims. In most cases, victims who accepted monitoring can still file.
Not necessarily. Many data breach victims are never notified directly. If your personal information was held by ITO EN during the relevant period, you may still qualify even without receiving a letter. A free eligibility review can confirm your status.
Most data breach class actions resolve within 18 to 36 months, though timelines vary by court and complexity. Your participation requires minimal effort — typically completing a claim form. Our office handles all litigation; you are notified when a settlement is reached.
Received a notification letter from ITO EN?
Read our dedicated guide — what the letter means and what to do.
Learn how to participate in the class action and what compensation you may be entitled to.
Join the Class Action →Use our verification tool to confirm your letter matches this official AG filing.
Verify My Notice LetterThis case file references a public filing made with the state filing in MA. This website is not affiliated with, endorsed by, or operated by any state government agency.
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